Project Summary
The project involved redesigning and structuring the online presence for TOPGLASS, a premier provider of glass panels, printed glass, and related decorative products based in Wrocław, Poland. The website was created to showcase high-quality glass panels used in kitchens, bathrooms, and living spaces, emphasizing both aesthetic appeal and functional durability.
A key focus was placed on clearly communicating the product range, ordering process, and value-added services such as free measurements and custom visualizations. It was important that the design reinforced trust and professionalism while making it easy for potential customers to start an order or request pricing.
Key highlights:
- Decorative and protective glass panels for kitchens and bathrooms
- UV+ direct printing for vivid, durable graphics
- User-focused ordering process: quote → measurement → visualization → installation
- Product categories including lacobel, optically clear glass, and premium finishes
- Emphasis on local service in Wrocław and Lower Silesia
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Communicating a broad product range (various types of glass panels) in a simple, intuitive way
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Demonstrating custom graphic options and design flexibility without overwhelming users
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Highlighting the service process (quote, measurement, visualization, installation) clearly for conversions
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Balancing visual inspiration (gallery) with technical product details about material quality and printing methods
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Targeted Product Showcases
Organized content into clear categories for kitchens, bathrooms, and other installations, allowing visitors to quickly find relevant products.
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Step-by-Step Workflow
Highlighted the simple four-step process (quote → measurement → visualization → installation) to reduce friction and reassure customers about ordering complexity.
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Visual Inspiration and Customization
Included galleries and examples of printed glass to inspire users and demonstrate design versatility, supported by visual mockups and real photos.
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Feature Callouts
Added clear callouts about unique selling points like UV+ printing quality, original inks, and tailored measurements to reinforce product benefits.
- Wordpress
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