Project Summary
The Hardwood Bargains website was designed to support customers in finding and purchasing hardwood, engineered wood, and related surface products while also offering guidance on installation and maintenance. The platform functions as both an e-commerce showcase for flooring materials and an educational resource for choosing the right product based on budget, aesthetic, and performance requirements.
With a focus on clear product categorisation, robust product information, and customer support flows, the site merges visual inspiration with actionable purchase tools. It encourages visitors to explore collections, technical specs, and material comparisons, ultimately guiding them toward confident purchasing decisions.
Key highlights:
- Wide range of hardwood and engineered wood flooring
- Detailed product pages with specifications and visuals
- Installation and care resources for customers
- Quote requests and project planning support
- Clear category navigation and filtering for browsing
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Presenting a diverse product catalog with many wood species, finishes, plank sizes, and performance categories without overwhelming users.
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Communicating technical details such as thickness, wear layers, and finish types in a way that’s accessible to general consumers and pros alike.
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Making purchase and quote flows intuitive, given that many flooring projects require custom measurements and consultation.
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Balancing visual inspiration with accurate product information and realistic expectations about installation and care.
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Categorised Flooring Collections
Organised the site into clear browsing paths — solid hardwood, engineered hardwood, accessories — with filters for species, finish, and price to help users find products quickly.
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Technical & Educational Content
Implemented product detail pages with comprehensive information (dimensions, finish types, installation recommendations), and added educational guide sections to help customers compare materials and understand their options.
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Quote & Consultation Tools
Included “Get a Quote” and contact CTAs throughout the site to capture lead information for projects that require custom pricing or expert consultation.
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High-Quality Visuals
Used clean product imagery, paired with styled room visuals, to bridge the gap between raw product specs and real-world aesthetic outcomes.
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Responsive & Lead-Focused UX
Designed straightforward navigation and responsive layouts that guide users from discovery to inquiry or purchase without distraction.
- Shopify
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