Creating a software product does not instantly ensure success. Everything depends on how the market and end-users react to your mobile app after its launch. That’s why marketing your mobile app is just as important as its UX/UI design and app development stages. When it comes to mobile app marketing, it helps you grow your audience, which in turn gives you the opportunity to generate revenue. These users could become your potential customers in the future.

Unfortunately, there’s no shortcut or single method for a successful mobile app marketing campaign. Based on your business and target audience, you’ll need to make adjustments, but here are several proven strategies that can help you grow your app’s business.

How To Boost Mobile App Traffic and Increase Business Revenue?

1. Comprehensive Strategic Planning

Your mobile app marketing plan should begin before you even start building the app. This is crucial because you need to leverage your existing assets (web presence, social media profiles) to promote your app. If you don’t have these assets, you should create and utilize them.

2. Pre-launch Campaign

Your campaign should start well before the actual mobile app release and continue for a significant period after launch. What matters most is consistent and ongoing marketing efforts, as your app will compete with more and more apps every day.

Your app and marketing efforts must stand out from the competition and be the top choice for your target audience.

3. Build a Teaser Website

The teaser website should be launched a month or two before your mobile app goes live to collect email addresses and contact information from people interested in your launch. This can be part of your pre-launch campaign—a smart move. The main benefit of teaser websites is their ability to spark curiosity and anticipation. By withholding some information, you create an information gap.

4. Share Your Content Online

Use your Twitter, Facebook, LinkedIn, and Instagram profiles to promote your app and reach your target audience through Social Media Marketing. After thorough market research and analysis, develop a Social Media Marketing strategy, monitor and optimize your campaigns, and analyze the results.

5. Submit to App Review Websites

There are various websites that can generate significant buzz for your app if they feature it, especially through App Store Optimization (ASO).

6. PPC Marketing

We use search engines when looking for products and services, and the results—including ads—are usually highly relevant. Pay-per-Click (PPC) marketing ensures that ads meet users’ needs.

Competitor analysis is essential to understand the market and develop an effective PPC marketing strategy. This helps you maximize benefits and act efficiently according to your PPC budget. Professionals will continually monitor underperforming keywords and areas, and work to improve results with a business-driven approach for maximum customer satisfaction.

7. Incentivized Business Model

Offering incentives is a great way to give your app a boost in the market. Higher download numbers will improve your app’s ranking in search results, attracting more users, which in turn further increases your ranking through Search Engine Optimization (SEO).

8. Promote the Experience, Not Just the App

This isn’t a new concept. Today’s consumers seek the simplest experiences and ease of use from brands. In fact, 86% of consumers are more likely to buy when they aren’t overwhelmed with confusing information.

Keep this in mind when writing your app descriptions. Market how the app will simplify users’ lives, not just every feature it offers. It’s clear that mobile is a critical element in the marketing mix and success of our businesses.

9. Strategic Content Marketing

By using content marketing—such as blog posts, ebooks, white papers, or case studies—that guides your target audience to your site with a clear call to action explaining how your app can help them, you can drive many downloads. Enable as many sharing options as possible.

Show engaging videos with real people using your app or real-life scenarios to connect with your audience more naturally and increase your video content’s virality. The power of video is that it both tells and shows.

10. Speaking Opportunities

Identify conferences and public events where you can share your expertise and establish yourself as an authority in your field. Look for speaking opportunities in your network or at relevant events to present yourself, your app idea, and your launch plans.