Project Summary
The Second City’s online platform was redesigned to showcase its rich legacy in improv and sketch comedy, highlight upcoming performances, promote world-class training programs, and connect audiences with a growing schedule of live events and classes in multiple cities. The goal was to present an engaging, accessible destination for fans, students, and theatre-goers to explore shows, enroll in classes, and learn about the institution’s impact on comedy culture.
The site structures information about performances, training opportunities, and professional development programs in a clear, easy-to-navigate way so visitors can find showtimes, class schedules, workshops, and special events with confidence, while reinforcing The Second City’s identity as a timeless hub of creative expression.
We designed and organized the website to support:
- Listings of live improv and sketch shows in Chicago, Toronto, New York, and touring venues
- Enrollment information for classes and training programs
- Educational resources about improv and performance
- Corporate and professional development programs through Second City Works
- Easy access to tickets, schedules, and contact info
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Difficulty presenting a broad range of shows, training, and events in one cohesive online destination
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Visitors found it hard to explore show schedules and performance details quickly
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Class and workshop information was not unified with live performance content
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Lack of clear paths for both casual audience members and serious improv students
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Limited visibility for professional development and corporate creativity programs
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Unified Show Listings
Created centralized pages where users can search and filter improv and sketch performances by city, theatre, and date.
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Training & Classes Spotlight
Organized all improv and comedy education offerings — from beginner workshops to advanced courses — in an easy-to-browse format with enrollment details.
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Professional Development Integration
Included Second City Works programs for corporations focusing on collaboration, creativity, and team building.
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Enhanced Navigation
Improved site structure so visitors can quickly find what they want — shows, classes, ticketing, events, and contact info — without confusion.
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Clear Calls to Action
Added obvious CTAs for show booking, class registration, and contact, increasing engagement and conversion.
- Wordpress
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