Project Summary
TannyBunny’s website serves as an elegant e-commerce destination showcasing a curated range of self-tanning and skincare products that combine effective cosmetic performance with skin-nourishing botanicals. The site caters to beauty enthusiasts who want a safe, streak-free tan using carefully formulated products alongside complementary skincare.
The design objective was to blend visual product storytelling with education around application techniques, ingredient benefits, and confidence-building UI that makes the purchase decision easy. With product categories like mists, butters, tan drops, and skincare bundles, TannyBunny positions itself as a trusted partner in the self-care routine.
Key highlights:
- Range of self-tanning products for face and body
- Educational content on application & tanning tips
- Bestsellers & bundle offers featured front and center
- Clean visual design aligned with brand aesthetics
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Communicating the benefits and unique selling points of self-tanning products without reliance on technical jargon.
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Making product categories simple to browse while still showcasing a wide variety of formulations.
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Balancing educational content (how to tan, skin prep, maintenance tips) with clear paths to purchase.
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Building trust and confidence in skin-focused beauty products in an online environment.
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Product-First Visual Architecture
Designed the homepage and category pages to highlight bestsellers, new arrivals, and seasonal bundles that guide buyers toward trusted options quickly.
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Ingredient Transparency & Benefits
Each product page was structured to emphasize key skin-friendly ingredients and benefits (e.g., hydrating elements, non-streak formulas) to educate and reinforce purchase confidence.
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Educational Support Content
Integrated skin-care tips, application guides, and FAQs to help users understand product use and expected outcomes.
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Conversion-Focused CTAs
Prominent “Add to Cart,” “Shop Now,” and “Learn More” buttons were placed strategically throughout the user journey to reduce friction and increase average order value.
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Responsive & Aesthetic UI
Crafted clean, modern UI with consistent brand visuals, supportive product imagery, and layouts optimized for both desktop and mobile shopping.
- Wordpress
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