Project Summary
The goal of this project was to deliver a premium, high-performance eCommerce experience that reflects Nespresso’s global brand identity while making it easy for customers in India to explore, select, and enjoy exceptional coffee at home. The platform focuses on elegant design, intuitive navigation, and optimized performance to ensure a seamless shopping journey across all devices.
Special attention was given to product storytelling, coffee discovery, and subscription convenience, allowing users to find blends that match their taste preferences while enjoying a smooth, secure, and localized checkout experience.
We designed and structured the website to support:
- Premium coffee capsules, machines, and accessories
- Easy coffee discovery by taste and intensity
- Subscription and recurring delivery support
- Secure and localized checkout for India
- Mobile-first, high-performance user experience
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Difficulty showcasing premium coffee varieties and machines in a clear, guided way
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Users needed help discovering the right coffee based on taste and intensity
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Managing subscriptions and repeat purchases was not seamless
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Ensuring a consistent luxury brand experience across devices
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Need for secure, localized checkout for Indian customers
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Curated Coffee Catalog
Structured a premium product catalog showcasing coffee capsules, machines, and accessories with rich visuals and clear categorization.
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Guided Coffee Discovery
Implemented filters and discovery tools based on intensity, flavor profile, origin, and capsule compatibility.
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Subscription Management
Enabled flexible subscription and recurring delivery options for a seamless replenishment experience.
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Personalized Customer Account
Built a user dashboard for order tracking, subscription management, and exclusive member benefits.
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Secure & Localized Checkout
Integrated India-specific payment methods with a fast, secure, and smooth checkout flow.
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Luxury UX & Performance Optimization
Delivered a mobile-first, high-performance experience aligned with Nespresso’s global brand identity.
- Magento
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