Project Summary
The Helly Hansen website serves as the flagship digital presence for one of the world’s oldest and most respected outdoor brands. Founded in Norway in 1877, Helly Hansen creates professional-grade gear engineered for harsh environments — from icy mountains and open seas to demanding worksites and everyday outdoor lifestyles.
The site targets a diverse audience including mountaineers, sailors, ski professionals, workwear buyers, and outdoor enthusiasts, combining immersive visual storytelling, technical product detail, and clear calls-to-action that support both education and commerce across global markets.
Key highlights:
- Technical apparel for extreme weather and professional use
- Performance ski, sailing, and workwear collections
- Embedded content about brand heritage and innovation
- Sustainability and materials messaging
- Global online retail with filters and localized shopping
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Presenting a technical portfolio of weather-proof and performance apparel in a way that’s both inspiring and easy to understand for general consumers and professionals alike.
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Communicating the difference between casual outdoor fashion and high-performance gear tested in extreme environments.
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Organizing multiple product lines — ski, sailing, workwear, boots, base layers — without overwhelming new visitors.
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Highlighting brand heritage and innovation while maintaining clear paths to purchase across international markets.
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Heritage-Driven Branding & Messaging
Featured the brand’s origin story and long legacy dating back to 1877, reinforcing authenticity and trust — characteristics that set Helly Hansen apart from trend-focused outdoor brands.
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Clear Product Categorisation
Organised the site navigation by key categories (Men, Women, Kids, Ski, Sailing, Workwear, Footwear) to help users quickly find relevant performance gear.
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Technical Storytelling & Innovation Showcases
Included dedicated sections explaining proprietary technologies (e.g., LIFA® base layers, HELLY TECH® waterproof systems, H2Flow® temperature regulating materials) and how they deliver real-world performance.
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Content That Builds Trust
Leveraged editorial content, professional partnerships (e.g., ski teams, mountain guides, rescue services), and real use-cases to distinguish gear that’s “professionally tested” from casual outdoor wear.
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Conversion-Focused UX
Implemented strong calls-to-action like “Shop Now,” “Explore Technologies,” and product filters that guide visitors from discovery to purchase with clarity and speed.
- Magento
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