Project Summary
Hardwood Bargains needed a modern, conversion-focused website that could effectively showcase a wide range of hardwood flooring products while maintaining clarity, trust, and ease of navigation for both homeowners and professional buyers.
The main focus of the project was to balance product-heavy content with a clean user experience. Special attention was given to product discoverability, pricing transparency, and performance optimization to ensure users could quickly find, compare, and inquire about flooring options without friction.
Key Support & Scope
- Website UI/UX design and development
- Product catalog structuring
- Clear pricing and product information layout
- Mobile-responsive design
- SEO-friendly content structure
- Performance and load-speed optimization
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Managing and displaying a large inventory of flooring products clearly
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Avoiding clutter while presenting detailed product specifications
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Ensuring the site appeals to both homeowners and contractors
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Maintaining fast performance with image-heavy product pages
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Creating a layout that encourages inquiries and conversions
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Clean Product-First Design
A straightforward, product-focused layout was implemented to keep attention on flooring options and key details.
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Structured Product Information
Each product page was designed with clear specifications, finishes, and descriptions to help users make confident decisions.
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User-Friendly Navigation
Logical categories and intuitive menus allow visitors to browse collections effortlessly.
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Conversion-Optimized Layout
Clear calls-to-action and inquiry paths were integrated to support lead generation.
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Responsive & Performance-Driven Build
The website was optimized for speed and built to perform seamlessly across all screen sizes.
- Magento
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