Project Summary
Big Boys Hobbies needed a clear, customer-friendly online platform to showcase an extensive range of metal detectors, coils, accessories, and outdoor gear for hobbyists and enthusiasts. The site was structured to reflect the brand’s passion for detecting, easy navigation across product types, and strong support resources for buyers of all experience levels.
Focus was placed on detailed product presentation, secure ordering, and a user experience that helps customers quickly find detectors and gear that match their needs while highlighting the personalized support and deep expertise the owner brings to the hobby.
We designed and structured the site to support:
- Full range of metal detectors & accessories
- Easy browsing by brand and model
- Clear pricing and product details
- Secure, streamlined checkout experience
- Mobile-friendly responsive design
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Customers struggled to find a dedicated hobby-specific store with expert support for metal detecting gear
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The vast product range made navigation and comparison difficult
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Limited online presence made it hard to communicate experience and trust
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Lack of visible product categorization for accessories and coils
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Checkout and trust signals needed improvement for online sales
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Structured Product Catalog
Organized detectors, coils, and accessories into clear categories for easy discovery.
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Brand & Model Filters
Added intuitive navigation allowing hobbyists to explore by machine type, brand, and use case.
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Detailed Product Pages
Included clear descriptions, specs, and visuals to help informed purchasing decisions.
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Secure Checkout Experience
Integrated secure payment methods for confident and smooth ordering.
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Expert Support Highlight
Promoted personalized service, direct owner contact, and technical tips as a key differentiator.
- Magento
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