Project Summary
Ayursh’s website functions as a clean, e-commerce showcase for its Ayurvedic skincare and wellness line. The primary goal of the site is to educate visitors about the benefits of Ayurvedic ingredients while also facilitating product discovery and online purchases. Through product categories like face care, body care, hair care, and wellness essentials, the site combines brand storytelling with product detail to help customers understand how the formulations support natural health and beauty.
The site’s design focuses on clarity, calm aesthetics, and an intuitive shopping experience, reinforcing the core values of Ayurveda, purity, and plant-based formulations.
Key highlights:
- Product categories including cleansers, serums, oils, and creams
- Educational clarity on Ayurvedic principles and ingredient benefits
- Clean UI emphasizing natural imagery and peaceful design
- Clear paths to shop and explore bestsellers and holistic wellness topics
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Conveying product benefits rooted in Ayurveda in a way that is accessible for both new and experienced users.
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Balancing educational content and e-commerce conversion paths without overwhelming the shopper.
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Designing product pages that clearly highlight natural ingredients, benefits, and usage instructions.
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Establishing brand trust in a competitive beauty and wellness market with numerous alternatives.
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Branded Visual Storytelling
Created a serene design language that reflects Ayurveda’s natural and calming philosophy. Product imagery and color palettes were carefully selected to convey purity, balance, and wellness.
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Clear Product Categorization
Structured the shop into logical categories such as face, body, hair, and wellness to streamline browsing and improve product Findability.
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Ingredient & Benefit Highlights
On product pages, emphasized key natural ingredients and their benefits to educate users about what makes Ayursh formulations distinct and valuable.
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Strategic CTAs & Conversion Paths
Integrated clear “Add to Cart” and “Shop Now” calls to action while supporting educational sections about Ayurveda to reduce friction between discovery and purchase.
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Responsive & Intuitive UX
Ensured the site layout and navigation are optimized for both desktop and mobile, with consistency in product displays and checkout processes.
- Wordpress
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