Project Summary
ARC Insurance Brokers is an independent insurance brokerage focused on delivering tailored insurance protection for a wide range of personal and commercial needs. The website was designed to present ARC’s service offerings clearly, build trust with potential clients, and simplify the insurance discovery and quote process.
The site highlights core insurance categories such as home, auto, condo, tenant, and business insurance, and details how the brokerage helps clients compare options and secure coverage. A key goal was to communicate ARC’s personalized, client-first approach as well as local expertise in the Alberta market.
Key highlights include:
- Personal insurance solutions (home, auto, condo, tenant)
- Commercial and small business insurance coverage options
- Local presence in Edmonton, St. Albert, Jasper, and other Alberta communities
- Clear calls-to-action for quotes and contact with licensed brokers
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Presenting a broad range of insurance products and services in a way that’s not overwhelming to visitors.
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Communicating trust, expertise, and credibility — essential in financial services and insurance.
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Making the quote and contact process clear and easy to navigate for users with varying insurance needs.
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Balancing informative content with conversion-oriented design for lead generation.
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Service-Focused Navigation
Organized the site by core insurance categories — Home & Auto, Condo, Tenant, and Business — allowing users to quickly find the type of coverage they need.
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Clear Value Messaging
Communicated ARC’s independent broker advantage, emphasizing local expertise, personalized risk assessment, and access to multiple insurers to find competitive options.
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Straightforward Quote Process
Integrated prominent “Get a Quote” and “Contact Us” CTAs throughout the site to guide users toward a simple three-step quote and consultation process.
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Localized Trust Elements
Listed office locations and contact details for Edmonton, St. Albert, Jasper, and other areas to reinforce local presence and accessibility.
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Customer Testimonials
Included client feedback and reviews on service quality and responsiveness to support credibility and user confidence.
- Wordpress
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