Numerous eCommerce platforms are emerging to address the evolving needs of the digital marketplace. Magento stands out as one of the most widely adopted global eCommerce solutions. Since its acquisition by Adobe, it has gained greater potential for advanced features. Consequently, the Magento eCommerce platform is poised to significantly influence business growth in 2022 and beyond.
Nevertheless, Magento does face certain challenges. So, does the Magento platform have the potential to surpass other eCommerce solutions in 2022 and the future? Let’s explore the latest Magento trends and what lies ahead for this platform.
The Expansion and Advancement of the Magento eCommerce Platform
Magento’s evolution, powered by cutting-edge technology, makes it an excellent choice for fulfilling contemporary eCommerce demands.
1) Integrating Artificial Intelligence
Many eCommerce businesses are harnessing Artificial Intelligence (AI) for digital innovation, and Magento is no exception. Beyond its robust built-in features, Magento leverages AI to help users analyze customer behavior. AI collects insights from online user activity to deliver personalized product suggestions and dynamic pricing offers.
Magento also incorporates AI-driven chatbots to address customer inquiries. Since today’s consumers expect prompt responses, chatbots can enhance the customer journey and minimize delays.
Search bars depend on accurate keywords to generate results, but only precise matches yield relevant outcomes.
Magento’s AI-powered search utilizes predictive intelligence and context, rather than just exact keywords, to increase the chances of delivering results that meet customer expectations.
2) Adoption of Progressive Web Applications (PWA)
The integration with Adobe Experience Cloud has propelled Magento to new heights. The development of its Progressive Web Apps (PWAs) employs advanced technologies to ensure secure, fast, responsive, and cross-browser compatible experiences for customers.
PWA sites function both online and offline, much like native mobile apps. They provide an app-like experience for online retailers, supporting the expansion of their eCommerce businesses.
This innovation has improved Magento’s prospects and led to increased revenue streams, with further growth anticipated.
3) Next-Generation PIM Solution
Manually maintaining a large SKU list is extremely challenging. As your eCommerce business grows, managing product prices, labels, and descriptions becomes increasingly complex. Additionally, enabling product information for retailers can become tedious, time-consuming, and costly.
However, a Product Information Management (PIM) solution can automate these processes. PIM is the backbone of Magento’s popularity and is the optimal solution for resolving all issues related to tracking product data for users.
The Winning Strategy of Magento 2
Magento 2 is a powerful asset for any organization. Let’s examine the latest Magento trends and the future of Magento 2 in 2022.
1) Enhancing Security Protocols
Security remains a major concern for platforms worldwide. Magento has implemented robust security measures. Magento 2.1 allows users to apply masking to restrict access and uses the X-Frame-Options HTTP request header to protect your eCommerce site from clickjacking attacks.
Magento is diligent in addressing security vulnerabilities through regular updates and patches. Currently, users can trust Magento for website security, as its teams consistently work to keep the platform reliable and secure.
2) Expanding Market Share
In 2018, Magento’s market share increased from 9% to 13%, largely due to its acquisition by Adobe. The popularity and adoption of Magento 2 have led to the introduction of advanced products, including PWA Studio and the developer toolkit.
Magento also offers a suite of solutions, such as data management, content management, and analytics, through its experience cloud. In 2022, these offerings are giving Magento services a significant boost. With Adobe’s modern ecosystem, Magento is well-positioned to compete with other top eCommerce platforms.
3) Delivering Omnichannel Customer Experiences
Customers now interact with digital devices and various touchpoints when shopping online. They may start shopping on social media or eCommerce sites, complete purchases on smartphones, and pick up orders in physical stores.
Every interaction with your business, whether online or offline, should provide consistent product and pricing information, supporting a seamless omnichannel experience.
Even if your business doesn’t have physical locations, you can use flexible merchant infrastructure to ensure customers feel supported at every stage, in any scenario.
4) Advancing Voice Commerce
Voice commerce can become an additional revenue stream for your online store. If your customers use voice assistants, promoting this feature can give you a competitive advantage.
It can help you generate more sales and open new opportunities for your business. Start investing in voice commerce technology by identifying key touchpoints and expanding your revenue channels.
5) Implementing AR and VR
Augmented Reality (AR) is an interactive technology that merges real and virtual environments in three dimensions. AR overlays digital information—such as images, audio, video, and touch—onto the real world in real time. The goal of AR in eCommerce is to elevate the user experience.
For instance, if a customer wants to visualize how a dining table from your online store would look in their home, they can use your AR-enabled Magento site. This approach helps customers decide which furniture fits best in their space.
Virtual Reality (VR) is also transforming eCommerce sales. VR uses immersive simulations created by software and hardware to place users in environments that mimic real-world experiences.
For example, with VR enabled on your Magento website, customers can use a VR headset to virtually enter your store and shop in a 3D environment for a more engaging experience.
Moving Forward with the Magento eCommerce Platform for Growth
No matter the size of your retail operation, if you’re planning to scale with Magento, Codelink Infotech can provide you with the best technology at any stage of your business. We specialize in tailored eCommerce solutions for any online store.
Codelink Infotech is a top-rated Magento eCommerce development company in India and the USA. We consult and deliver Magento development solutions for online businesses within your budget. Contact us to quickly connect with highly skilled eCommerce developers with extensive expertise.
