Online visibility is crucial for any business today. However, simply having a basic website is not enough.
Web developers must prioritize user experience (UX) in web development. Let’s explore what UX is and why it matters.
Hello friends. We often hear that online visibility is essential for every business in 2021. I agree with this, but I have a question: does having an online presence through a custom website guarantee business success? Not necessarily. Ask yourself—does just having a website ensure your success?
The website development process may seem straightforward, but true success results from complex planning, brainstorming, collaboration, and ongoing communication among stakeholders, designers, and developers. The top priority for any business building a website should be to meet customer needs as effectively as possible. To achieve this, designers must understand both business goals and user expectations to deliver the best possible user experience in both UI and UX.
Importance of User Experience
Today, every website owner places great importance on user experience. UX is undoubtedly one of the most significant factors determining the success of any custom website or mobile application.
If a website has poor design or navigation and offers a subpar user experience, it will immediately feel underwhelming, negatively impacting both business and brand reputation.
What is User Experience (UX)?
User Experience (UX) encompasses all aspects of a customer’s interaction with a website or mobile app, including what they see, hear, think, and feel during their journey. Key factors include usability, usefulness, credibility, desirability, accessibility, and value.
For custom website design, UX best practices focus on two main goals:
- Making the website intuitive and easy to use
- Ensuring simplicity and visual appeal with consistent fonts, shapes, colors, layouts, etc.
Reasons Why UX is Important in Website Development
1) Enhanced User Experience Increases Web Traffic
Statistics show that improving UX can lead to a 67% increase in visitors. Creating wireframes and prototypes before development helps clients understand what will be built and how it will function.
Optimized UX is the key to significantly boosting website traffic. It creates a strong first impression for new visitors and encourages them to return.
UI/UX designers can encourage users to explore more pages through thoughtful design and navigation, enhancing the overall experience. As users browse multiple pages, they learn more about the business and are likely to share their positive experience with others.
2) Strengthen Engagement with a User-Friendly Interface (UI)
Imagine browsing a website for a product or service and not finding what you need within a minute or two—you’d likely leave and look elsewhere. This is why an optimized, user-friendly interface is essential.
Another critical aspect is responsive design, as users now access websites from smartphones, tablets, and other devices. Websites must be fully responsive and compatible across all platforms. Responsive website development is a fundamental requirement.
3) Better UX Improves SEO
Every website owner wants their pages to rank in the top 10 Google search results. Gone are the days of keyword stuffing to boost rankings. Modern Google algorithms like RankBrain, Hummingbird, Fred, and Panda emphasize usability, accessibility, navigation, and other UI/UX factors, along with unique and relevant content.
There is now a clear synergy between SEO and UI/UX design, working together to make websites more SEO-friendly and improve search rankings. Good UX enhances site speed, structure, and navigation, boosting ratings and driving more traffic, leads, and revenue.
4) Increases Customer Engagement
The best user experience allows visitors to easily find what they need. When users can quickly reach their goals, they are more likely to explore further. Effective UX design makes a website irresistible to explore.
It’s best to provide direct, relevant information about products or services in response to search queries. Avoid targeting keywords without offering meaningful content that addresses those queries.
5) Optimize Usability Through Thorough Testing
Give visitors immediate confirmation that they’re in the right place by providing clear, relevant information. Offering options during user actions helps guide their decisions.
Information architecture is also crucial. It involves organizing data and content in a way that aligns with how people process information. Only a skilled UX designer can do this effectively.
6) Gain a Competitive Advantage
Many websites and businesses fail due to incomplete information, inconsistent design, and poor navigation. This leads to ineffective websites and landing pages. It’s essential to ensure your website is always appealing and easy to use.
One notable example is Airbnb, an online marketplace for lodging and tourism. Their focus on customer satisfaction through online services has been key to their success.
Hiring the right UX designers can save costs in the long run. No one wants to redesign themes and layouts after development is complete and the site is about to launch.
Why Choose Codelink Infotech to Hire UI/UX Designers?
Codelink Infotech is a leading web design and development company delivering quality solutions worldwide since 1997. Our UI/UX designers have extensive experience creating attractive, user-friendly interfaces and excel at delivering outstanding digital experiences for businesses and their audiences.
Codelink Infotech offers full transparency, clear policies, client-focused methodologies, and exceptional customer service. Our teams are communicative, collaborative, and bring decades of combined experience to understand diverse business needs and recommend the best solutions, giving our clients a competitive edge.
Contact our UI/UX experts now for a quick quote. We’re happy to help!
Conclusion
User experience in web development is essential for winning customers and building connections. If your website is user-friendly and easy to navigate, potential customers will stay longer and discover how you can help them.
Remember, every design should be tailored to your brand’s unique needs. What works for a competitor may not work for you. If you need help optimizing your website’s UX, reach out to a professional designer for guidance.
