Laneway Espresso in Christchurch offers fresh food, Allpress coffee, and a welcoming atmosphere.
Project Summary
Laneway Espresso required a modern, brand-driven website that could capture the essence of their coffee culture while supporting both retail customers and wholesale partners. The goal was to create a digital experience that feels authentic, warm, and premium—mirroring the in-store café experience online.
The primary focus of the project was on brand storytelling, product presentation, and usability. Special attention was given to visual consistency, clear navigation, and a smooth journey from coffee discovery to purchase or inquiry.
Key Support & Scope
- Brand-focused UI/UX design
- Coffee product showcase and storytelling
- Retail and wholesale content structuring
- Mobile-first responsive design
- Performance and SEO-ready implementation
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Translating a strong café and roastery identity into a digital experience
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Presenting coffee products in an engaging but uncluttered way
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Catering to both direct consumers and wholesale customers
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Maintaining fast performance with image-rich content
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Ensuring consistent branding across all pages and devices
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Brand-Led Visual Design
A warm, minimal, and authentic visual style was implemented to reflect the craft and personality of the brand.
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Clear Product Presentation
Coffee products were structured with concise descriptions, roast details, and visual cues to guide user choice.
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Dual-Audience Navigation
The site layout clearly separates retail and wholesale journeys without confusing users.
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Optimized Performance
Images and assets were optimized to ensure fast loading while preserving visual quality.
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Fully Responsive Experience
The website was built mobile-first, ensuring a seamless experience across all screen sizes.
- Wordpress
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